The forecast for global outbound travel and tourism spending in 2029 is 3,040 billion U.S. dollars. Winning in today’s hyper‑competitive travel market requires an understanding of online sales across OTAs, hotels, airlines, vacation rentals, car rentals, rideshare, and more. That’s why accurate intelligence available in near real‑time is critical.
Edison Trends offers actionable online travel insights your business needs to navigate shifting consumer demands. Map travel purchase patterns with unmatched precision. Get deep insights into the travel booking trends of your customers across purchase frequency, itinerary, seasonality, geographic destination growth, and more.
Top global travel brands rely on Edison’s award-winning insights to inform their overall strategy. Our research is used by companies as a reference in earnings reports and financial S1s to validate their position in their market based on actual purchase trends.
Measure online bookings in your market in detail - e.g. by days in advance, nights of stay, weekday vs. weekend reservations, by metro of destination, direct vs. OTA, etc.
Build buyer profile models based on booking win/loss analysis, customer loyalty and user migration between travel brands.
See which hotels, airlines, car rentals, or other sellers drive revenue for your competition to inform your partner strategy.
Read our Travel research, as featured in the nation’s leading press coverage.