Key Takeaways
• In first half September 2019, DoorDash leads competition with 35% market share of consumer spend, followed by UberEats at 25%, and Grubhub at 23%.
• Since the start of March 2018, Grubhub has dropped from first in market share (by consumer spend) to third.
• Caviar customers have the highest average price per order at $42, while UberEats customers have the lowest at $27.
The on-demand food platform competitive landscape remains fierce. Earlier this year, Amazon announced the end of their own delivery service, instead focusing on international investments in Deliveroo; DoorDash announced its upcoming acquisition of Caviar; and recently, several food on-demand platforms shared plans for expansion into the grocery delivery space. With change remaining one of the few constants in this space, Edison Trends analyzed 1.4 million transactions from the top on-demand food platforms across the USA to report to provide some insights into this booming industry.
Figure 1: Chart shows estimated on-demand food platform market share of transactions by month for DoorDash, UberEats, Grubhub, Postmates, Caviar, and Other from March 1, 2018 to September 16, 2019, according to Edison Trends. Due to rounding, percentages may not add up to 100%.
Looking at market share purely in terms of number of transactions, in May DoorDash surpassed the previous leader Uber Eats. DoorDash currently leads by a small margin, with UberEats close behind, followed by Grubhub, Postmates and Caviar.
Figure 2a: Chart shows estimated on-demand food platform market share of spend for DoorDash, UberEats, Grubhub, Postmates, Caviar, and Other (various brands) during September 1-16, 2019, according to Edison Trends. Due to rounding, numbers may not add up to 100%. This analysis is based on over 1.4 million transactions.
Comparing September 2019 data to September 2018, DoorDash has increased its market share lead in customer spending from 27% to 35%, while UberEats has moved from 29% to 25%. Grubhub has also fallen, from 30% to 23%, while Postmates has fallen from 9% to 6%. Caviar has remained the same at 2%, while other delivery services have gone from 9% of the market to 10%.
Figure 2b: Chart shows estimated on-demand food platform market share of spend by month for DoorDash, UberEats, Grubhub, Postmates, Caviar, and Other from March 1, 2018 to September 16, 2019, according to Edison Trends. Due to rounding, percentages may not add up to 100%.
At the beginning of the year, Grubhub, UberEats, and DoorDash all had approximately the same market share of consumer spend. Since then, DoorDash saw a lot of growth and recently showed signs that their share of spend may be leveling off. Uber Eats and Grubhub market shares both gradually dipped and then saw slight gains. Postmates has seen a slight decline in their market share since late 2018, while Caviar has remained within a tight range for the majority of the past two years.
Figure 3: Chart shows estimated average price per order for DoorDash, UberEats, Grubhub, Postmates, Caviar, and Other for September 1-16, 2019, according to Edison Trends.
UberEats saw the lowest cost per order in the first half of September, at $27. Postmates, Grubhub, and DoorDash cost per order ranges similarly at $31-$32. Caviar customers spent the most, with an average order price of $42.
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*The data shown is based on a sample of anonymized and aggregated e-receipts from millions of consumers in the United States.