How was Brandless sales performance in the past year?
Between October 2017 and now, Brandless customer spending has grown about 413%. Order volume and buyer counts aren't far behind, growing about 326% and 293% respectively.
Figure 1a. Chart shows online sales growth by month across order volume, average spend, and buyer count, between October 2017 - September 2018, according to Edison Trends. “1x" means "1x the October 2017 amount."
In September 2018, more than half of Brandless' customers (53%) were making their first purchase from the merchant. This figure, which has hovered between 49% and 56% since last May, is down from a year ago. Last October, a few months after the site's launch, 83% of customers were new to the merchant.
Figure 1b. Chart shows % of Brandless customers who made their first Brandless purchase each month, between October 2017 - September 2018, according to Edison Trends. “1x" means "1x the October 2017 amount."
About 70% of customers purchasing from Brandless in the last twelve months placed only one order, while 17% placed two orders, and just 3% placed over five orders.
Figure 1c. Chart shows % of Brandless online buyers average number of orders between October 2017 - September 2018, according to Edison Trends.