Seattle #1 city for highest Nike sales growth, followed by San Jose, Indianapolis, and San Francisco.
• This year between Sunday, September 2nd and Tuesday, September 4th, Nike’s online sales grew 31% vs.17% last year during the same period.
• Sales peaked Tuesday, September 4th then decreased 18% by Sunday, September 9th, returning to around the same level as before the Nike Kaepernick ad.
• From Monday, September 3rd (Labor Day) to Sunday, September 9th, Nike’s online sales fell only 9% vs. 32% last year during the same period.
• Cities that saw the biggest increase in Nike sales are Seattle at 20%, San Jose at 14%, Indianapolis at 10%, San Francisco at 10%, and New York at 9%. Dallas-Fort Worth showed the largest drop in sales, at -21%.
• States that have seen the biggest increase in online Nike sales vs. August are Maryland, New Jersey, Alaska, Delaware and Massachusetts.
This past Labor Day there was speculation that Nike’s controversial Colin Kaepernick ad campaign could lead to a drop in sales, capturing worldwide press attention across outlets like CNN and The Wall Street Journal. Edison Trends investigated sales of Nike products over the holiday and its research, at this point, does not seem to support that theory. In fact, Nike sales grew 31% from Sunday through Tuesday over Labor Day this year, besting 2017's comparative 17% increase.