Due to the uniqueness and ubiquity of email as the source of its e-receipt data, Edison has only a minimal fraction of the churn and bias that other research panels suffer if fueled by consumer shopping applications that only a particular type of buyer may use. Unlike traditional panel providers, Edison excels in engaging young professionals, high income households, mothers, and other hard to reach segments.
Years of honing advanced AI-algorithms to deliver the “cleanest” high accuracy research.
Ubiquity of people that use email for e-receipts- delivers research that is representative to your target market
e-Receipts owned directly by Edison, deliver more granular and accurate information than credit cards or clickstream data often sold by data resellers.
Our research is refreshed and delivered daily— faster than all other competitive intelligence companies.
Edison Trends is a compliant, flexible, and zero-risk research product based on a data panel owned directly by Edison. Learn More →
Edison’s AI software is trained specifically to recognize and automatically redact any personal information that may appear in commercial transactions. This includes things that may personally identify anyone, such as an email address, name, addresse, etc.
Our research is anonymized and aggregated, so no individuals are ever targeted using our information. We also cannot share any personal emails as we do not store them, so no human eyes ever read them.
We create research about e-commerce trends to facilitate learnings for a wide variety of organizations and industries. The aggregated metadata is used for research purposes only by companies that purchase our products.
Consumers that no longer wish to participate in providing anonymous purchase information for Edison Trends have the ability to opt-out of data sharing and delete any data we have collected at anytime.