How has spending for online pickup orders changed in the past two years at Target and Walmart?
Figure 1: Chart shows the estimated quarterly spending trend for pickup orders for Walmart and Target from Q1 2017 to Q2 2019, according to Edison Trends. Data was scaled so that the highest quarterly spent was set to 100. This analysis is based on over 580,000 transactions.
Spending on pickup orders has been steadily growing for both Target and Walmart. The two follow similar seasonal trends — jumps in spend in Q4, followed by a dip in Q1. Despite the dips, however, from the beginning of 2017 to the end of Q2 2019, Target has seen 295% growth, and Walmart 239% growth. Interestingly, while Walmart’s best quarter was Q2 2019, Target’s was Q4 2018.
• Spend on online pickup orders tends to jump up during Q4, and drop in Q1