Figure 1: How much do toys and games cost at Toys “R” Us vs. Amazon and others?
Figure 1: Data shows the estimated averaged sales item price specific to Toys & Games products at merchants Toys “R” Us, Amazon, Target, and Walmart between February 1-28, 2018, based on the Edison Trends dataset. The data shown is based on a sample of anonymized and aggregated e-receipts from more than 2.9 million users in the United States.
Figure 1 shows the average item price across four merchants that sell toys and games, Toys “R” Us, Amazon, Target, and Walmart in February 2018, prior to the announcement of Toys “R” Us closures. The average amount shoppers spent on items was highest at Toys “R” Us compared to what they spent at other merchants (this was true throughout January-March both this and last year). Toys “R” Us saw shoppers spend an average of $44 on items vs. $24 at Amazon, $22 at Target, and $22 at Walmart.