Figure 1. Which merchant sold the most Pride themed clothing and accessories?
According to Edison Trends’ analysis, Target sold the most Pride-themed items online between April 30 and June 24. Those Target sales peaked the week of June 4, with twice as many items sold as their nearest competitor's best week (Disney's May 14-20). Keywords used to identify Pride themed items in our queries included "pride" for American Eagle and Target, "Rainbow Mickey" for Disney, and "Human Rights Campaign" for J.Crew.
Figure 1. Data shows the estimated relative trend in weekly online sales of Pride items across brands Target, J. Crew, Disney, and American Eagle between April 30, 2018 and June 24, 2018, based on the Edison Trends dataset.