Figure 2: Data shows the estimated relative number of new paid subscriptions signed up per week specific to merchants Spotify and Pandora between July 31, 2017 to April 1, 2018, based on the Edison Trends dataset.
Figure 2 demonstrates that in the last week of December, Spotify saw sign ups for new paid subscriptions peak and the company retained a steady rate of accruing new subscribers that led over Pandora consistently in the past eight months. Even on Pandora's highest week, Spotify had almost twice the number of new subscribers.
In the timeframe of August 2017 and April 2018, new paid subscriptions peaked for Pandora in the second week of March. The rate of accruing new subscriptions has since started to trend down.
The data shown is based on a sample of anonymized and aggregated e-receipts from more than 2.9 million users in the United States. To learn more about what Edison Trends can do for your business contact us at email@example.com.