Edison Trends’ analysis revealed that though Sears saw an online revenue increase in May, customers made fewer orders. The average amount spent per order increased, accounting for the higher revenue. The number of orders was down 5% from April, and 25% since January.
Macy's has seen the strongest growth in online orders in 2018, climbing 28% in monthly order volume over the last five months. Kohl's was the strongest performer overall. Their monthly online order volume was, on average, ten times that of Sears during the ten-month period.
*Figures on graphs have been normalized. A conversion factor has been applied so that the highest sales day for each graph is given the value of 100, and all other days are adjusted by that factor, maintaining the same relationship to each other as before. e.g. 20% in a chart means ‘20% of the sales of the peak period’ (100%).
**The data shown is based on a sample of anonymized and aggregated e-receipts from more than 2.9 million users in the United States. To learn more about what Edison Trends can do for your business contact us at email@example.com. Follow us on Twitter at @EdisonTrends.