Figure 2. Were Memorial Day sales bigger than pre-Christmas holiday sales?
Edison Trends discovered REI's single best day for online sales during the previous holiday season, Cyber Monday on Nov. 27, was slightly less than its Memorial Day peaks. During their Holiday sale period of November 10-27, online sales were only about 70% as much as during their recent Memorial Day sale. Backcountry's best day during their spring sale was nearly triple their pre-sale May average. All three companies offered at least 30% off popular brands such as Arc'Teryx and Patagonia as well as one 20% off coupon per customer.
Figure 2: Data shows the estimated trend in relative dollar amount spent per day among REI, Backcountry, and Moosejaw, compared between November 1, 2017 and May 28, 2018 based on the Edison Trends dataset.