Apple’s Pride Edition Watch Band Sold 3x Its Other Bands

Apple’s Pride Edition Watch Band Sold 3x Its Other Bands

Apple debuted its first Pride Edition Watch band in 2016 for employees who participated in San Francisco’s Pride Parade. Last year, the same rainbow-striped band was made available to the general public through September.

In 2018 Apple is once again donating a portion of the proceeds from its Pride Watch band sales to LGBTQ+ advocacy organizations. To get a sense of the campaign’s success, Edison Trends analyzed sales of the Apple Pride Edition Watch band following its June release.

Figure 1. How did Apple Watch Pride Edition Band sales perform since its release this year?

When the Pride Edition band was announced on June 4, its online sales soared to triple those of all other Apple Watch Bands for that day. Throughout the period analyzed, the average price paid for a Pride Edition Apple Watch Band was $48, while it was $61 for other Apple Watch bands.

Figure 1. Data shows the estimated relative trend in daily online revenue for Apple Watch bands between May 21, 2018 and June 12, 2018, based on the Edison Trends dataset.

The data shown is based on a sample of anonymized and aggregated e‑receipts from more than 3 million users in the United States. To learn more about what Edison Trends can do for your business contact us at bizdev@edison.tech. Follow us on Twitter @EdisonTrends.