Figure 1. How did Apple Watch Pride Edition Band sales perform since its release this year?
When the Pride Edition band was announced on June 4, its online sales soared to triple those of all other Apple Watch Bands for that day. Throughout the period analyzed, the average price paid for a Pride Edition Apple Watch Band was $48, while it was $61 for other Apple Watch bands.
Figure 1. Data shows the estimated relative trend in daily online revenue for Apple Watch bands between May 21, 2018 and June 12, 2018, based on the Edison Trends dataset.