Online grocery buying has changed the way consumers shop, and this evolving landscape will create a challenge for CPG manufacturers and retailers to adapt and maintain loyal customers. US consumers will purchase hundreds of billions in online grocery over the next year, and it’s more important than ever to have granular and real-time visibility of consumer shopping behavior. Retailers and manufacturers turn to us for a complete view of the research to strategically navigate digital shopping trends to increase their share of these dollars.
Finally, a high definition view of online grocery shopping behavior is now available from Edison Trends. Understand the competitive digital marketplace, identify market opportunities and measure the impact of marketing offers or ads and create powerful sell-in stories for online retail partners.
Leading brands rely on Edison to ensure they have the optimal mix of products available online for grocery pickup and delivery based on buying trends.
Tap into winning online grocery trends as demand changes.
Detailed insights from Walmart.com, grocery.walmart.com, Target.com, Shipt, Peapod, and others.
Access item-level details and total basket info for online transactions and see what the competition is doing
Increase sales by quantifying the impact of your brand on the overall basket and identify key affinity products by the retailer, region, and time. Improve product bundling and get signals for trade marketing and white space innovation.